Nov 25

Product SEO Strategist

Do you have what it takes to be a significant player driving a $25B company’s product SEO strategy? When you work with Ferguson, you support the people who work hard every day to improve our communities!

Being a Ferguson Product SEO Strategist requires a passion for how the strength of SEO builds better relationships between us and our customers. When you join our growing team of industry-leading experts as a Product SEO Strategist, you will align with other highly skilled SEO marketers by creating strategy for our eCommerce, product-page experience.

The Product SEO Strategist will have a deep understanding of on-page ranking factors and will deliver standard methodologies around site hierarchy, category structure, product refinements, product content, and appropriate metadata for each page type.

Primary responsibilities

  • Is a Google-everything expert; Google Search Console, Google My Business, GA 360, etc.
  • Be the primary point of contact for product-related processes and strategies on Ferguson-owned websites
  • Align with Merchandising, Product Category Management, Digital Commerce, and IT to deliver on-page optimized experiences for our customers
  • Deliver technical recommendations to support site development optimizations for sites consisting of more than 1M product detail pages.

Seo strategy & responsibilities

  • Review existing SEO strategy and continue best practices for SEO across websites supporting the enterprise
  • Monitor the behavior of external customers to ensure that our experience aligns with customer intent.
  • Investigate competitor product strategies
  • Perform keyword research and search market analysis
  • Liaise across teams and departments to determine where modifications and improvements can be implemented
  • Partner with cross-functional teams to test and implement product SEO improvements
  • Implement changes in content management systems (CMS)
  • Work with the SEO Manager to help define Product SEO KPIs and provide regular updates pertaining to this information
  • Create actionable reporting and present to management for goal progress and budget justification
  • Keep up to date with latest SEO trends, strategies, and algorithm changes
  • Research and evaluate new optimization opportunities
  • Align Search Engine analytics with GA360 to show comparable search story

Tertiary responsibilities

  • Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
  • Experience and/or understanding of other marketing channels (e.g. PPC, Email, Social)
  • Experience working with project management systems (e.g. JIRA, Workfront)
  • Experience working with large eCommerce sites and implementing technical improvements
  • Always represent the company in a professional manner
  • Ensure quality customer service and follow-up
  • Abide by all policies, rules and regulations of the company including all applicable safety rules, regulations, and procedures
  • Support corporate programs, goals, and initiatives of the company
  • Work overtime as needed


  • 5+ years of prior SEO working experience preferred
  • Experience working with SEO tools (e.g., Google Search Console, Google Analytics, DeepCrawl, Ahrefs, Screaming Frog, SEMRush)
  • Expert understanding of SEO standard methodologies
  • Passion for SEO and digital marketing
  • Ability to create, justify, communicate, and implement SEO strategies across teams and external agencies
  • Excellent writing & presentation skills
  • Data-driven and analytical approach
  • Strong computer skills (Microsoft Office: Word, Excel, Access)
  • Strong interpersonal skills and ability to prioritize workload appropriately in order to balance multiple demands and meet timelines as required

Performance measurements:

  • Increase customer traffic to website
  • Increased revenue
  • Increased time on site
  • Increased lead generation
  • Reduced exit rate

Please Note: This role is open to 100-percent remote work, otherwise this location is based out of Newport News, Virginia.



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