Dec 05

Product Marketing Manager

Adwerx is launching new products and entering new markets to bring our enterprise services to new industries. We're looking for a skilled Product Marketing Manager who is versed in developing messaging and content to support product launches and vertical transitions in order to enable our enterprise sales teams to have effective conversations and positions our company as a leader in the markets we serve. 

This is an exciting opportunity to develop professionally and contribute to a stellar Marketing team in a fast-growing company. We seek an individual contributor who has a vision and can also execute. The role will report to the Director of Corporate Marketing and requires a successful history of bridging the gap between Product, Marketing, and Sales teams.

What you'll do:

New Product Launches

  • Collaborate with Product Management to develop product positioning, messaging and content that resonates with our target buyer personas.
  • Develop and execute the go-to-market plan along with sales & marketing leadership, which includes naming, pricing, customer & sales strategy, and marketing campaigns.
  • Assess the effectiveness of the marketing campaigns that support our enterprise solutions on an ongoing basis, and report back to the business on required changes.


Vertical Transitions and Ongoing Support

  • Collaborate with business development to develop product positioning, messaging and content that resonates with our new enterprise vertical segments.
  • Define our vertical transition playbook and manage the cross-departmental implementation of the plan.
  • Establish market intelligence—be the expert on our buyers, who they are, how and why they buy our enterprise offerings. Use this information to produce thoughtful, compelling content that incentivizes the reader to act. 
  • Understand the competitive landscape—be an expert on our competition and how they are positioned across each of our core verticals.
  • Understand and document our buyer's process to establish buyer personas and drive changes to our sales and marketing processes based on what you learn.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.


What you should have: 

  • Bachelor's degree in marketing, communications, or a related field
  • Experience in a B2B marketing role
  • Product launch experience
  • New marketing launch experience
  • Excellent storytelling capabilities
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence
  • Ability to think both creatively and strategically


Adwerx Awards: 



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